Performance Marketer International E-commerce

Are you an experienced Performance Marketer who gets energy from international growth, large budgets and direct impact? Do you want full ownership of paid advertising strategies and to contribute to profitable growth within a fast-growing European e-commerce organization? Then this is your chance.

The challenge

Within KATO Group, you will be responsible for an annual advertising budget of more than €2.5 million. You will help further expand and professionalize the paid advertising ecosystem for multiple international domains.

You will work closely with a Senior Performance Marketer and be part of a self-managing Search Engine Marketing team. Together, you will determine the strategy, set priorities and continuously optimize the performance of channels such as Google Ads, Microsoft Ads, Meta Ads, affiliates and price comparison platforms.

In this role, it is not about short-term agency output, but about sustainable growth, quality and long-term performance. You will have the room to go in depth, test new opportunities and build scalable campaign structures that drive profitable revenue.

What you will do

• Develop, implement and optimize international SEA strategies

• Manage and scale campaigns within Google Ads, Microsoft Ads, Meta and other paid channels

• Monitor and analyze KPIs such as ROAS, CPA, contribution margin and revenue growth

• Identify growth opportunities based on data, market developments and experiments

• Improve product feed performance and campaign structures

• Explore and validate new advertising channels and international expansion opportunities

• Work closely with SEO, content, IT, design and data, all in-house

• Ensure compliance with advertising policies and international regulations

What makes working with us special

You will join a team of experienced in-house specialists within a fast-growing European e-commerce organization with more than 26 years of online experience. We do almost everything ourselves: SEO, content, photography, video, development, design and advertising. As a result, communication lines are short, decisions are made quickly and your impact is directly visible.

KATO Group BV is our company name. Knivesandtools is how consumers know us in more than 30 countries. Since 1999, we have been helping people take their everyday adventures to the next level with Next Level Gear. From Apeldoorn, we work with more than 100 colleagues on a strong brand for home & backyard chefs, EDC fans, collectors and bushcraft, survival and outdoor enthusiasts.

We want to move forward. That means acting quickly, taking ownership and continuously improving. You will have room to take initiative, be yourself and make a real difference for customers, colleagues and our international growth.

What you get

• Strategic ownership of international campaigns

• Working with substantial budgets, including an annual advertising budget of more than €2.5 million

• The room to make campaigns, structures and processes smarter and more scalable

• Collaboration with experienced marketing specialists within a fully in-house team

• A competitive salary and good secondary employment benefits

• 25 vacation days and a good pension scheme

• Free fruit, fresh bread from the bakery, good coffee and shared lunches

• Regularly a chef who provides a nutritious lunch

• An informal working atmosphere with enthusiastic colleagues, events and games of table tennis

• Attention to your health, including sports opportunities and access to OpenUp

• 20% employee discount on our range of Next Level Gear

• Various gear gifts throughout the year

Does this sound like your next step?

Send us your CV or LinkedIn profile, we would be happy to get to know you.

Are you unsure whether you meet all the requirements, but are you enthusiastic about this role? Then we especially encourage you to apply. We value motivation, ownership and eagerness to learn just as much as experience.

What you bring

• HBO level of professional and intellectual ability

• At least 3 years of hands-on experience with Google Ads

• Experience with Google Analytics 4 and Excel

• A data-driven and analytical mindset

• Experience managing substantial advertising budgets

• Good command of Dutch and/or English

• Ownership, curiosity and the drive to continuously improve campaigns

In addition, it is a plus if you have experience with

• Microsoft Advertising

• Meta or social advertising

• Third-party attribution

• Product feed management

• Affiliates, marketplaces or price comparison platforms

• Advertising in multiple European markets

• Google advertising policies