Social Media Marketer & Product Photographer

About Knivesandtools

Knivesandtools / KATO Group is a leading European e-commerce player that started in 1999 with a clear mission: "Elevate everyday adventures with Next Level Gear." From our headquarters in Apeldoorn, we serve a fan base in 15 countries with a carefully curated assortment and inspiring (online and offline) customer experience.

We have a deep assortment of more than 18,000 products and offer unparalleled service. We are a company that wants to move forward and provide a great experience around a purchase with a fun atmosphere. This means we work with the best technology and want to create the coolest content.

What will you do?

Quality is of utmost importance to us. For the products we offer, we largely write our own content, weigh and measure all products, and shoot our own images. This way, we ensure that we provide our customers with the desired and qualitative information about our products.

For our creative team, we are looking for a Social Media Marketer & Product Photographer. In this dynamic role, you will not only work to get the most out of our social media channels, but it is also your responsibility to ensure that the images you shoot appeal to our customers and end up in the right place, such as our website, newsletters, social media channels, and magazine. As part of the creative team, you will work closely with our campaign manager, content marketers, and photo and video specialists.

Your main responsibilities:

• Social media management and development: Developing and implementing strategies to increase the presence and impact of our brand, campaigns, and content on social media channels. This includes managing our social media accounts, creating engaging content about our brand, products, and campaigns, and analyzing performance. Additionally, you will work closely with colleagues from Content, Campaigns, Category Management, Marketing, and Brand to consistently convey this brand message and other (marketing) activities, thereby increasing audience engagement.

• Content and creativity: Developing visually appealing and informative content to engage customers and stimulate sales. This means photographing and/or filming products, but also thinking about how this content can be used across different channels.

• International brand monitoring: Ensuring that content and communication remain professional and consistent across all markets where Knivesandtools is active. This requires a keen eye for detail and the ability to consider different cultures and languages.

• Optimization: Continuously improving the performance of our social channels and content creation processes through data analysis. This may involve looking at the performance of certain posts, product images, and/or videos and making ongoing adjustments based on this (e.g., through A/B testing).

• Collaboration: Working in a team with other specialists, such as content marketers, category & campaign managers, videographers, and product photographers to achieve a consistent and customer-oriented social and content strategy. This means you need to be communicatively strong and able to work well within a team.

• Interaction: Enthusing people by actively participating in the community. This way, you attract new people to our channels, and Knivesandtools becomes an important part of the community.

What do you bring?

As a Social Media Marketer & Product Photographer, you know exactly how to present our products well to the customer. You understand what interests our target group (community of collectors/users of the products) and what they want to hear and/or see from us. Additionally, you have good experience in marketing/social media and how different channels can be used to reach, inform, and/or convince our customers. You are structured and work in a disciplined manner. You are a go-getter and understand the need to deliver. You can also guide our process to realize (social) content and campaigns and have good communication skills.

The ideal candidate fits into our team of young, open, and ambitious people.

• You have at least 3 years of experience in social media marketing/management, photography, and (post) editing.

• You can think strategically about the use of social media as well as take on execution and evaluations.

• You can think tactically about content creation and related processes.

• You are a go-getter, communicatively skilled, result-oriented, and have a passion for customer experience and quality products.

• You are creative and have a structured and professional work attitude.

• Excellent command of Dutch and English.

• You have extensive knowledge of Instagram and YouTube.

• Preferred: You have experience with the business use of TikTok, Reddit, X, Pinterest.

• Preferred: You are an enthusiast of quality products.

• Preferred: You have experience in an e-commerce environment and the use of JIRA.

What do we offer you?

Knivesandtools is a growing, ambitious e-commerce company with an informal and driven company culture. With us, you get the chance to make an impact.

We offer:

• A challenging position within a dynamic and ambitious company with a relaxed working environment and a young group of professionals.

• An international team of specialists to spar with and develop.

• The opportunity to set up and develop your own initiatives in social media and content creation.

• Discount on our products (20%) and fun company events.

• A competitive salary and good secondary benefits.

• A chef who provides a delicious lunch 4 times a week.

• Better coffee than the average trendy coffee shop.

Sounds exciting? Send us your work experiences and a short motivation through the options below.