Product Lifestyle Photographer

About Knivesandtools

Knivesandtools / KATO Group is a leading European e-commerce player that started in 1999 with a clear mission: "Elevate everyday adventures with Next Level Gear." From our headquarters in Apeldoorn, we serve a fan base in 15 countries with a carefully curated assortment and inspiring (online and offline) customer experience.

We have a deep assortment of more than 18,000 products and offer unparalleled service. We are a company that wants to move forward and provide a great experience around a purchase with a fun atmosphere. This means we work with the best technology and want to create the coolest content.

What will you do?

Quality is a top priority for us. That’s why we create most of our own content, weigh and measure all products ourselves, and produce our own visual materials (photo and video). This ensures we provide our customers with accurate and high-quality product information.

We’re looking for a Product Lifestyle Photographer to join our creative team.

In this dynamic role, you’ll be responsible for capturing and editing visuals that resonate with our customers and placing them on the right platforms—such as our website, newsletters, campaigns, social media channels, and magazine. As part of the creative team, you’ll collaborate closely with our campaign manager, content marketers, and other colleagues within the commerce department.

Your main responsibilities:

• Content & Creativity – Develop engaging and informative visual content to captivate customers and drive sales. This includes photographing (and/or filming) products and brainstorming how to best use this content across various channels.

• International Brand Consistency – Ensure that content and communication remain professional and consistent across all markets where Knivesandtools is active. This requires a keen eye for detail and sensitivity to different cultures and languages.

• Optimization – Continuously improve the quality of created content to deliver the best possible experience to our customers.

• Collaboration – Work closely with other specialists such as content marketers, category & campaign managers, and the social media manager to create a consistent, customer-focused content and social strategy. Strong communication and teamwork skills are essential.

• Community Engagement – Stay closely connected to the community and respond to trends, innovations, and current events. This helps attract new audiences to our channels and strengthens Knivesandtools’ role within the community.

As a Product Lifestyle Photographer

You know exactly how to visually present our products in a way that resonates with our customers. You understand what interests our target audiences—collectors and users alike—and what they want to see and hear from us. You also know how to tailor visual content for different platforms to reach, inform, and persuade our customers.

You work in a structured and disciplined way. You’re proactive and understand the importance of delivering results. You can guide and optimize our process for creating high-quality visual content and have strong communication skills.

The ideal candidate fits into our team of young, open, and ambitious people.

• Have at least 3 years of experience in photography and post-production.

• Can think strategically about content creation and related processes.

• Are both creative and structured, with a professional work ethic.

• Critically assess the quality of visual content across all (marketing) channels.

• Are hands-on, communicative, results-driven, and passionate about customer experience and quality products.

• Have excellent command of both Dutch and English.

• Possess solid knowledge of marketing and social media.

• Preferred: Are a fan of high-quality products.

• Preferred: Have experience in an e-commerce environment and with tools like JIRA.

• Preferred: Have experience with videography.

What do we offer you?

Knivesandtools is a growing, ambitious e-commerce company with an informal and driven company culture. With us, you get the chance to make an impact.

We offer:

• A challenging position within a dynamic and ambitious company with a relaxed working environment and a young group of professionals.

• An international team of specialists to spar with and develop.

• The opportunity to set up and develop your own initiatives in social media and content creation.

• Discount on our products (20%) and fun company events.

• A competitive salary and good secondary benefits.

• A chef who provides a delicious lunch 4 times a week.

• Better coffee than the average trendy coffee shop.

Sounds exciting? Send us your work experiences and a short motivation through the options below.