Performance marketer international e-commerce

Are you an experienced Performance Marketer who wants to make a real impact with substantial budgets and ownership of international paid advertising strategies? Do you want the freedom to shape campaigns across multiple European markets on the client side, with a strong in-house team around you? Then this might be your next step.

The Challenge

At Knivesandtools you will manage and expand our paid advertising ecosystem across 15 domains. With an annual advertising budget exceeding €2.5 million, you directly influence our growth, profitability, and international brand positioning.

You will work closely with a fellow Senior SEA Marketer and operate within a self-managing Search Engine Marketing team. Together, you define strategy, set priorities, and continuously improve performance across channels such as Google Ads, Microsoft Ads, Meta Ads, affiliates, and price comparison platforms.

You focus on sustainable growth, quality, and long-term performance — not short-term agency output. You get the space to go deep, test new opportunities, and build scalable advertising structures that drive profitable revenue.

What You Will Do

• Develop, implement, and optimize international SEA strategies
• Manage and scale campaigns across Google Ads, Microsoft Ads, Meta and other paid channels
• Monitor and analyze KPIs such as ROAS, CPA, contribution margin and revenue growth
• Identify growth opportunities through data analysis and experimentation
• Improve product feed performance and campaign structures
• Explore and validate new advertising channels and expansion opportunities
• Collaborate closely with SEO, content, IT, design, and data teams (all in-house)
• Ensure compliance with advertising policies and international regulations

What Makes Working With Us Special

You will join a team of experienced in-house specialists within a fast-growing European e-commerce organization with over 26 years of online experience.

We do almost everything in-house: SEO, content, photography, video, development, design, and advertising. This means short communication lines, fast decision-making, and real impact.

From our headquarters in Apeldoorn, we serve a loyal fanbase in 15 domains with a carefully curated assortment of kitchen knives, pocketknives, outdoor gear, and sharpening products. Our mission: Elevate everyday adventures with Next Level Gear.

You will work with state-of-the-art tools, substantial budgets, and a team that values ownership, initiative, and quality.

What You Get

• Working with a €2.5M+ annual advertising budget
• Strategic ownership and freedom to shape international SEA strategy
• Collaboration with a team of experienced marketing specialists
• A dynamic and ambitious organization with strong European growth
• Competitive salary and solid secondary benefits
• 20% employee discount on our products
• A chef-prepared lunch four times per week
• Great coffee (better than your average trendy coffee bar)
• Fun company events and a strong team culture

What You Bring

• HBO-level thinking and working ability
• 3+ years of hands-on experience with Google Ads
• Strong experience with Google Analytics (GA4) and Excel
• A data-driven, analytical mindset
• Experience managing substantial advertising budgets
• Excellent command of Dutch and/or English

Preferred

• Experience with Microsoft advertising
• Experience with Meta/social advertising
• Experience with product feed management
• Experience with affiliates, marketplaces, and price comparison platforms
• Experience advertising in multiple European markets
• Knowledge of Google advertising policies

Does This Sound Like Your Next Step?

Send us your CV or LinkedIn profile — we would love to get to know you.

Not sure if you tick every single box, but excited about the role? Apply anyway. We value motivation and ownership just as much as experience.

What You Bring

• HBO-level thinking and working ability
• 3+ years of hands-on experience with Google Ads
• Strong experience with Google Analytics (GA4) and Excel
• A data-driven, analytical mindset
• Experience managing substantial advertising budgets
• Excellent command of Dutch and/or English