Email Automation Marketer

Are you an Email Automation Marketer who gets energy from customer data, smart flows and measurable impact? Do you want to build retention campaigns that inspire customers, help them and bring them back? Then this is your chance.

The challenge

Within KATO Group, you will be responsible for further developing our e-mail automation and retention. The foundation is in place, the tooling has been renewed and with Klaviyo and Spotler Activate we have many more possibilities than before. Now we are looking for someone who can turn those possibilities into concrete impact.

You will not be entering an empty field, but there is still a lot to gain. There is historical data, there are plenty of ideas and our customers buy products that they often enjoy for years. That is exactly where your challenge lies: making sure that customers receive relevant content after purchase, use their products better and are inspired again at the right moment.

You will work at the intersection of e-mail marketing, data, content and retention. You will have room to further shape the role yourself, based on your experience and where you can make the most impact.

What you will do

• Set up, improve and optimize e-mail flows in Klaviyo and Spotler Activate

• Build smart segmentations based on customer data, behavior and interests

• Further develop our retention strategy

• Help customers after purchase with relevant content about use, maintenance and inspiration

• Make sure customers receive the right message at the right moment

• Analyze performance and continuously improve campaigns and flows

• Test ideas, including with A/B tests and customer segments

• Work together with content marketers, translators, photography, video and other marketing specialists

• Contribute ideas about the role of e-mail within the broader customer journey

Regular newsletters primarily fall under the content team. You mainly focus on automation, retention and smart customer communication. Of course, you will contribute to strategy and opportunities when your insights make the difference.

What makes working with us special

You will join a compact and skilled marketing team within a fast-growing European e-commerce organization with more than 26 years of online experience. We do a lot ourselves: SEO, SEA, content, photography, video, development, design and advertising. As a result, communication lines are short, decisions are made quickly and your impact is directly visible.

KATO Group BV is our company name. Knivesandtools is how consumers know us in more than 30 countries. Since 1999, we have been helping people take their everyday adventures to the next level with Next Level Gear. From Apeldoorn, we work with more than 100 colleagues on a strong brand for home & backyard chefs, EDC fans, collectors and bushcraft, survival and outdoor enthusiasts.

Our customers are enthusiasts. That makes e-mail for us not a channel to bother people, but rather a way to inspire, help and increase the value of their purchase.

What you get

• An important role within e-mail automation and retention

• Plenty of room to further build strategy, flows and segmentations

• Working with modern tooling such as Klaviyo and Spotler Activate

• The opportunity to combine creativity, data and commerce

• Direct impact on customer value, customer satisfaction and repeat purchases

• Collaboration with experienced in-house marketing specialists

• Working with high-quality enthusiast products and an engaged target audience

• A market-based salary and good secondary employment benefits

• 25 vacation days and a good pension scheme

• Free fruit, fresh bread from the bakery, good coffee and shared lunches

• Regularly a chef who provides a nutritious lunch

• An informal working atmosphere with enthusiastic colleagues, events and games of table tennis

• Attention to your health, including sports opportunities and access to OpenUp

• 20% employee discount on our range of Next Level Gear

• Various gear gifts throughout the year

Does this sound like your next step?

Send us your CV or LinkedIn profile, we would be happy to get to know you.

Are you unsure whether you meet all the requirements, but are you enthusiastic about this role? Then we especially encourage you to apply. We value motivation, ownership and eagerness to learn just as much as experience.

What you bring

• HBO level of professional and intellectual ability

• At least 2 years of experience with e-mail marketing, marketing automation or CRM marketing

• Experience setting up or optimizing automated e-mail flows

• You think analytically and work in a data-driven way

• You can translate customer data into concrete actions and campaigns

• You have a commercial mindset and can think well from the customer’s perspective

• You have a good command of the English language

• You like working from a sense of ownership and take initiative

In addition, it is a plus if you have experience withKlaviyo

• Spotler Activate or comparable marketing automation tooling

• Segmentation based on customer behavior

• Retention marketing or CRM marketing

• Google Analytics

• E-commerce or retail